Mihlali Ndamase – Beauty Influencer, YouTuber, Model & Entrepreneur – South Africa

Mihlali Ndamase is a major South African beauty and lifestyle influencer whose work has centered heavily on cosmetics, fashion, travel, luxury lifestyle and social media. She is much more accurately described as a beauty influencer, content creator, model and entrepreneur than an adult-film star. Her career illustrates how social-media personalities can build a public identity around beauty and personal branding without actually working in pornography. Her appearance and fashion choices are an important part of her brand, but that is different from being an adult-content performer.

One particularly relevant public episode concerns sexuality. In 2024, Ndamase apologized to the LGBTQIA+ community after using language during an Instagram livestream that was criticized as derogatory toward bisexual people. In her apology, she acknowledged that a significant part of her audience and support base comes from the LGBTQIA+ community. That provides a documented example of how she has addressed sexuality publicly, but it would still be a mistake to turn one controversy and apology into a sweeping statement about her personal sexual beliefs. TimesLIVE Her broader public image is strongly tied to beauty, fashion, entrepreneurship and contemporary South African influencer culture.